Where else but in the United States could
a young Army captain and his wife with no
investment capital or outside income start a bank
that would grow to be one of the largest family-owned,
independent banks in the region.
In 1941, young Army officer, Charles E. Cheever Sr.
and his wife, Elizabeth “Betty” Cheever, defied
the odds when they established a financial
institution to meet the needs of the military and
the local community.
Just as Cheever was settling into banking he was called back to duty when
the United States became embroiled in WWII. His wife, Betty, stepped in
to run the newly formed bank. Little did the then Major Charles E. Cheever
know that years later he would return as a colonel, serve as chairman of the
Broadway Bank Board, and later become president of USAA. In 1969 after
16 years, he retired as one of the longest serving presidents in the history
of the insurance cooperative. Colonel Cheever continued to be fully engaged
in the success and longevity of Broadway Bank.
The bank’s family legacy continued with
Charles E. Cheever Jr. – a West Point
graduate and Air Force instructor pilot –
who elected to steer the family-owned
bank instead of pursuing a legal career.
Over the years, Cheever Jr. would guide
the bank through growing pains, regulatory
changes and numerous recessions.
Today, with the fourth generation of family members helping to guide the
course, Broadway Bank is one of the strongest and best capitalized banks in
the region with 39 locations across South Central Texas.
We invite you to experience the peace-of-mind of knowing that your family’s
financial needs are in the highly experienced hands of our family business ...